The Internet Watch Foundation campaign has launched to raise awareness of “self-generated” child sexual abuse material.

In the last year, self-generated child sexual abuse imagery has increased by 77% and is a third of all child sexual abuse material identified and removed from the internet. These included images of girls aged 11 to 13 whose abuse had been recorded via a webcam in a domestic setting.

To help prevent the creation of this type of abusive imagery, a campaign has been launched by the Internet Watch Foundation (IWF) backed by the Home Office and Microsoft. It aims to help raise awareness of this type of criminality among parents and carers of young teens, empower and educate girls aged 11 to 13+ to spot the techniques used by sexual predators and give them the knowledge to ‘Block, Report, Tell’ someone they trust.

This national campaign runs for six weeks from Wednesday 21 April and you can find out more at:

Matt Allman, Headteacher, said: “Parents will be well aware we keep up a regular messages about the online risks to children and this IWF campaign only backs up these messages. The web link provided offers a hard-hitting video showing the risks, particularly for teenage girls, and we would recommend parents watching it with their children and talking the risks through.”